![]() Examples of this content include blog posts, webinars, creating eBooks, and more. Content marketingĪ marketing term for a discipline that relies on creating and distributing content that brings value to potential and current customers. WordPress is an example of a widely-used CMS. A CMS can be used by less technical marketers to make changes to a website or blog without the need to rely on a developer. Number of clicks ÷ impressions (how many people see your content) = CTR Content management system (CMS)Ī software platform marketers use to create, edit, and manage online content. CTR is used for email newsletters, advertisements, and more. This is a percentage used to determine how many people click on a piece of marketing content after seeing it. (Customers Churned / Total Customers) X 100 = Churn Rate Click-through rate (CTR) This is the formula for calculating churn rate: Churn rate is a percentage used to quickly communicate how many of your customers are churning. Common calls to action include “buy now” and “subscribe.” Churn rateĬhurn refers to customers who stop using your service or buying your product. Call to action (CTA)Ī call to action is a bit of copy, a button, or some other feature of a piece of marketing content that prompts your audience to do something. Marketers usually try to keep this as low as possible. Bounce rateĪ metric used to calculate how many website visitors leave a website after only seeing a single page. Also see middle of the funnel and top of the funnel. Usually the last hurdle they need to go over before choosing to buy your product. The stage of the sales funnel where a potential customer is choosing between your product and a competitor’s. Marketers often try to get high-quality backlinks from other websites to get more traffic and make sure their website is more easily findable on Google. BacklinkĪ hyperlink linking one website to another. Account-based marketing can be used to gain new clients but also to grow a client base within an existing account. Marketers find a company they’d like to have as a client and build a dedicated, personalized marketing campaign for them. Marketing campaigns and strategies that focus on specific accounts within a target market. For example, a marketing team might create two versions of their website’s home page and drive half of their web traffic to each one. Marketing terms: A-F A/B TestingĪ/B testing involves testing two possible options by delivering them to two different audiences and directly comparing their success. Here are 51 marketing terms you’re likely to hear and what they mean. Now it’s too late, and you have no idea what everyone’s talking about. No one stops them to ask about this new word, and there’s no pause in the conversation to ask the question yourself. You look to everyone else, but they just nod somberly as the conversation continues. You just heard a marketer use a marketing term you don’t know. It does not store any personal data.Published in Teamwork on, last updated. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. ![]() The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". ![]() The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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